The $10,000 Planter

Happy Friday,

This was sent to me in an email from a gentleman that wanted to make some money during the off-season of his job.

He was not a woodworker (until he found the channel) and using the wide farmhouse planter plans he sold over 100 of these boxes OVER THE WINTER!

Proof that if you test your market and put the work in to make your items unique any item can produce evergreen sales. Oh yea... did I mention that he made over $10,000 on these planters? He sold them for $100 - $130 each.

That is why it is so important to test your market... what is selling... how much can you get... every area will have a different style and selling price point. You just have to put in a lil work to find it.

Notice how he has the final product looking sharp. And also notice his organized assembly table.

Just wanted to share one of the hundreds of success stories I get. A lot of people out there think that I make up the profit potential of everything that I build... I started this journey to help folks... not feed them bs.

Planters have always been pretty simple to build, and as we saw from this story… even a beginner was able to make some beauty out of it.

But what matters most is the market demand, and this is where planters have always been one of the top builds to sell. Whether for indoor plants, balcony gardens, or outdoor landscaping, planters are versatile and appeal to a wide range of customers.

And just to give you an idea of what makes people interested in them in different seasons here is a rough guide:

• Spring: This is the peak season for gardening. As the weather warms up, people start planting flowers, vegetables, and herbs, leading to a surge in demand for planters.

• Summer: Many people continue their gardening efforts through the summer, particularly for outdoor plants and decorative purposes.

• Fall: Fall planting is common for certain perennials and for preparing indoor plants for the winter, keeping demand for planters steady. Potted mums and ferns are also popular.

• Winter (Holiday Season): Decorative planters and indoor gardening gifts can be popular during the holiday season, especially as people look for unique, handmade gifts. Winter is also a good time to sell indoor planters as people bring their gardening efforts inside.

The reason the gentleman focused on the wide planters is simply because they sold for a higher amount for little extra work. All it is two regular-sized planters fused together at the X-brace. A wide planter has the regular planters share one side (the middle) so less wood is needed, you save time on assembly, and there are less components to work with.

Tell ya what. If you haven’t already, I encourage you to go and test the wide planter in your local market. I have 3 distinct styles that I made that appeal differently based on what location you are from, so to make things easier I will give you all 3 at a special 3-day deal only reserved to my newsletter readers.

Get the wide planter bundle deal and test out your market.

Once you find one that sells the best, you can build out your assembly line and start moving some product 🙂 

Sometimes it takes a lil motivation like this to get you going. So go out there and get it guys and gals!

Keep making,
Matthew

^{_{Born and raised in a small town in Kentucky, I am blessed to be the husband of my wonderful wife Laura and the father of four amazing children. My career path took an interesting turn as I spent 15 years dedicated to nursing, a profession where I learned the importance of care, precision, and patience. However, my true passion has always been woodworking and creating beautiful pieces from raw materials. From a very young age, I was the kid who asked Santa for lumber and tools instead of toys. My father, an inventive soul with a knack for working with metal, always encouraged me to explore and build. Together, we spent countless hours outdoors, and I developed a love for crafting and constructing that has stayed with me throughout my life. The smell of fresh-cut wood, the feel of sanding a piece to perfection, and the joy of seeing a finished project come to life—these are the things that fuel my passion. Living in a small town in Kentucky, the sense of community and the beauty of nature around me have always been inspiring. My father’s inventive spirit and our shared adventures outside taught me to think creatively and embrace the joy of making something with my own hands. These experiences shaped who I am today and instilled in me a deep appreciation for craftsmanship and artistry. After many years of nursing, I decided to follow my heart and turn my woodworking hobby into a full-time career. This wasn’t just a leap of faith, but a leap into a world where I could combine my love for woodworking with my desire to teach and inspire others. Now, as a full-time woodworker and content creator, I dedicate my days to sharing my knowledge, skills, and passion with a wider audience. My goal is to create content that not only educates but also motivates and inspires you to pursue your own creative projects. In this community, I aim to foster a sense of belonging and encouragement. Whether you’re a seasoned woodworker or just starting out, there’s always something new to learn and create. I believe in the power of small projects that bring big joy and satisfaction. Each piece you create is a testament to your skill, patience, and creativity. And I’m here to guide you every step of the way. My content is designed to be accessible and inspiring, offering step-by-step tutorials, tips, and insights to help you on your woodworking journey. I want you to feel confident and capable, knowing that you can achieve great things with your hands and imagination. Remember, “You’ve got this!” Together, we can create beautiful, functional pieces that reflect our passion and dedication to the craft. I have always been deeply connected to the world around me, finding inspiration in the simplest things—nature, the texture of different woods, the intricate patterns found in leaves and trees. These natural elements play a huge role in my designs and projects. I aim to bring a piece of that outside world into every creation, blending functionality with beauty. The transition from nursing to woodworking was a transformative experience. Nursing taught me the value of precision and care, qualities that are incredibly important in woodworking. It also taught me patience and perseverance—skills that are essential when you're working on a complex project or learning a new technique. In many ways, woodworking is a form of therapy for me, a way to express creativity and find peace in the process of making something tangible and lasting. Every project I undertake is not just about the end product, but about the journey—the meticulous planning, the careful selection of materials, the craftsmanship, and the satisfaction of seeing the finished piece. It's about taking a vision and bringing it to life with my own hands. And it’s this journey that I want to share with you all. In this community, we celebrate the joy of making, the beauty of craftsmanship, and the satisfaction of creating something with our own hands. We share ideas, learn from each other, and grow together as makers and creators. I am dedicated to providing you with the best resources, tutorials, and inspiration to help you on your own woodworking journey. Thank you for being a part of this wonderful community. Let’s continue to build, create, and inspire each other. Remember, no matter how big or small your project is, “You’ve got this!”}}